@dudewithsign, courtesy of The White House
- Another social media influencer arrived at the White House to promote the COVID-19 vaccine.
- "Dude with Sign," an account with more than 7.5 million followers, met with Biden last week.
- A photo posted Friday featuring both guys holding signs passed 1 million likes in just two hours.
- See more stories on Insider's business page.
President Joe Biden sported his tan suit in a photo-op with an Instagram influencer to promote the COVID-19 vaccine for young people.
Seth Phillips, a 24-year-old who goes by @dudewithsign on Instagram, has more than 7.5 million followers.
His account commits to a bit where he holds a cardboard sign with simple commands in random public places.
On Friday, Phillips posted a collaboration with the Biden White House to promote vaccinations younger Americans who may not otherwise encounter any government messaging on the shots.
Biden played along with his own cardboard sign.
"Let's look out for each other and get vaccinated," Phillips' sign read.
"This dude gets it, folks," Biden's read.
Dude with Sign's arrival to the White House is part of a broader effort from the Biden administration to get their messaging out to Gen-Z and younger millennials who haven't gotten the vaccine yet.
The highest profile example so far was when singer and songwriter Olivia Rodrigo came to visit Biden.
Biden's team has enlisted dozens of TikTok stars, YouTubers, Twitch streamers, and other influencers to promote the shots.
The 12-18 age range in particular has a lot of room for first and second doses, with less than 50% of Americans in that age group fully vaccinated as of August 13, according to the CDC tracker.
Some of Dude with Sign's followers had some fun in the comments section of his post, with one quipping, "I didn't know you were taller than your dad!"
"Dudewithsign 2024," another wrote.